Private Lessons: All Ashland Optimist Lifeguards are certified to conduct private swim lessons. If you have an interest in private lessons, contact a lifeguard at the pool or email firstname.lastname@example.org and we will connect you with a guard. The guard will contact you individually and set up a time. They charge for the lessons independent of the Ashland Optimist Club, thus there is no standard rate. Rates vary depending on the age of the kiddos, how many lessons you want and the level of swimmer.